About Hardlife Global

How Hardlife Global Was Born

Hardlife Global was born from years of hands-on experience within the construction, agriculture, and storage solutions industries through the wider Hardlife Group. After supplying equipment and storage solutions across multiple international markets, the business identified a growing demand for a more specialised B2B service focused on technical sourcing, international procurement, and equipment solutions for the Middle East and Africa (MENA) region. Built on practical industry knowledge and established global supplier networks, Hardlife Global combines commercial experience with on-the-ground understanding of sourcing, logistics, and market requirements — helping businesses source smarter, expand confidently, and access reliable construction and industrial equipment solutions across international markets.

Frode Iversen- CEO & Founder

Founder and director with extensive experience in international trade, cross-border sourcing, and group operations across the UK, Norway, Europe, and the MENA region. A dual UK and Norwegian citizen and UAE resident, Frode has built and managed multi-market businesses focused on construction equipment, industrial solutions, and global supply partnerships. His background combines commercial leadership, operational management, and international business development, with a strong focus on creating scalable partnerships and opening new market opportunities across emerging and established regions.

CONTACT

email: frode.iversen@hardlifegroup.com

Call:

UAE: +971 58 574 4805

UK: +447802 777 43

Norway: +47 47905312

Meet The Team

Meet the Team

Hongmei

Sourcing & Manufacturing Liaison (China)

Call: +44780277743

Jun 25, 2026, 01_53_47 PM_edited_edited.

Alice Mutua

Regional Lead (Africa)

Call:07926876777

Let's Talk

Our European Companies

Hardlife Global is built on a strong European foundation through our established companies in the UK, Norway, and Hungary. These operations provide product development, distribution, customer support, and compliance expertise ,forming the backbone of our global network and supporting our expansion into MENA, Africa, and Asia.